With the release of 'Bartender' audio and video by NaetoC and M.I, we can comfortably say the the Hennessey Brand has fully endeared itself to the hearts of the youthful Nigerian population.
Coming off the back of a very successful 2011 which saw the brand engage the services of the talented trio of Eldee , BankyW and Tiwa Savage with the release of 'Toast to the Good life'. The public has started to appreciate a quality brand leveraging on the ever developing and evolving Nigerian music industry.
The Hennessey Artistry project started off with road shows in bars with various talents exhibiting their skills, and eventually a winner is picked with such notable names as Jesse Jags and Ice Prince being involved in the project.
It further evolved to the state of actual single release with a huge gamble as Kas produced their very first 'Hennessey Artistry' song with Bez, Shina Peters, Nneka M.I and Ice Prince. This release was followed up with a video like with the subsequent songs.
As is common for artists in Nigeria to make reference to alcoholic beverages, the fact that quality music is being produced with the sole aim of promoting one of such beverages year in and year out is not just brilliant but a master stroke in the art of branding.
In the next few months and years, we wait in huge expectation as to what the market reaction would be as regards the spirit / alcoholic beverage industry. At the rate Hennessey is going, it would take a lot to bring them down or even match them. Kudos to the team that put this together.
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