4th SOUTH SOUTH MUSIC AWARDS (SSMA)

The first edition of The South South Music Awards (SSMA) was held on the 20th of December 2009, at the Civic Centre, Benin City. The need for an award event like this was borne out of a total absence of a music awards platform in the Niger-Delta region. Bearing in mind that this is the region that has produced some of the biggest musical acts in the history of the Nigerian Music Industry. For the benefit of doubt, the likes of Timaya, Kefee, Faze, Djinee, Waje, Omawumi, StereoMan, Sammy Okposo, Majek Fashek, Ras Kimono, Felix Lebarty, Sir Victor Uwaifo and many more are from this region.


Concept:
Hard work should be rewarded, Excellence should be celebrated. The South South Regionhas an abundance of fast growing musical artistes who year-in and year-out work tirelessly to create music and entertain. Their effort should be encouraged. While in the process of creating music, they now set their minds on the goals of not only selling cds but also on being counted worthy of being honoured as the best of the whole lot.
Lockdown Entertainment through her music video show MUSIC MIX airs a vast number of music videos of South South Origin. Being the Biggest home-grown show of it's kind,Music Mix became a reference point for measuring the quality of music and music videos produced around the region hence it is on this platform that the SSMA was based.
From the vast pool of videos shown on Music Mix, the most outstanding videos are nominated for voting by viewers.

Categories:
There are Fifteen (15) Categories. Namely:

1.  Best R and B
2.  Best Pop
3.  Best Hip Hop
4.  Best Reggae/Dance Hall
5.  Best Collaboration
6.  Best Gospel (Male)
7.  Best New Artsiste
8.  Best Producer
9.  Most Popular Video (Non-Indegenous)
10. Best Use of Choreography
11. Best Hip-Hop (Non-Indigenous)
12. Most Popular Artiste (Diaspora)
13. Best Highlife
14. Best Director
15. Video Of The Year


In addition to the above, the are Two (2) Honorary Life-Time Achievement Awards. In the maiden edition, Life-Time Achievement Awards were presented to Kenny Ogungbe ofKennis Music/Primetime Entertainment and Alec Godwin of Alec's Music for their remarkable contribution to the growth and development of the entertainment industry and the various artistes they produced.
At the 2011 edition, Edi Lawani and Ben Olaye were honored. This year, we intend to honor Afro Beat Star Femi Kuti.

Attendance/Audience:

In the last edition, we had over one thousand six hundred (1,600) in attendance. In addition, because the event was aired on the MUSIC MIX show on Edo Broadcasting Service (EBS TV), Benin City and Delta Rainbow Television (DRTV), Warri, we were able to reach an estimated Four Million viewers in both Edo, Delta, Kogi, Ondo, Bayelsa and neighbouring States.
The television broadcast included both one hour Red-Carpet Event and Two Hours Main Event.
This year, we intend to raise the class of the event hence we have chosen the Best Western Homeville Hotel as venue. A PRE PARTY is scheduled for Saturday the 17th of November 2012.
SOUTH SOUTH MUSIC AWARDS (SSMA)
2012 NOMINEES