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Friday, 27 July 2012

The Exxon Brand

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two Xs in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'
- Source: Alan Fletcher, The Art Of Looking Sideways

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