The Exxon Brand

A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two Xs in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'
- Source: Alan Fletcher, The Art Of Looking Sideways

Brand Quotes

"We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand" - Scott Livengood, CEO, Krispy Kreme

"One of the biggest responsibilities of management is to look after the corporate DNA" - Andrew Rolfe, CEO, Pret A Manger

Brand Quote

"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group

"Your brand is created out of customer contact and the experience your customers have of you" - Stelios Haji-Ioannou, Chairman, EasyGroup

Meet the #SuperBrand DJSose

One of the most influential pieces of the ‘Entertainment gig saw puzzle’ is the DJ. However more often than not, he/she does not get the recognition that is deserved, most of the credit goes to the artists. In some cases though, some DJs stand out due to various reasons.

Meet DJ Sose: The self styled tattoo faced DJ, besides his eccentric look is a monster on the wheels of steel (or is it 1’s and 2’s?). The first time I heard him was on a Sir Shina Peters mix and there and then I knew this was a talented DJ. The fact that he can be adventurous enough to break from the norm was a great sign.

Born to a musically gifted Nigerian Father and Hungarian mother, from birth Dj Sose’s life became immersed with music. As far as Dj Sose remembers, it was here that he embraced the sounds of music, and began thinking of ways to ensure music would play a pivotal role in his life. However it ...was never just one genre that managed to intrigue our ‘Tattooed faced Dj’. From the diverse range of music surrounding him, Sose became captivated by sounds from afro beats, to classical, to jazz, to hip hop, to rock, and the list goes on.

Until you see this spin doctor in action one would not be able to fully appreciate what is meant when it is said, ‘What Dj Sose brings is not just an image, it is in fact a God given talent’ and that he is not just a Dj, but engulfs the presence of a born entertainer. ‘I remember telling my friends in school that I was going to be in the entertainment business, and they would just laugh at me…’ Dj Sose remarks with a cheeky grin, ‘and look at me now’. Nominated for ‘World best Dj’, it has been a long time coming but finally, it seems, originality and creativity is being brought back into music and the entertainment arena.

The origin of his stage name Dj ‘Sose’ is Ishan deriving from his tribe in Nigeria. Sose, meaning ‘Bear Witness’ was a name given to him by his father, and is soon becoming a house hold brand within the entertainment industry today. There is also an acronym within this, which is his motto to life: 'Smiles Over Sorrow Everyday ' which manifests his positive and charmingly unstoppable approach to life and success.

Dj Sose has a great love for travel, of which he allows to influence his performances. Besides playing popular commercial or contemporary music, Sose is no musical snob. If the track is a good sound, he’ll play it, and if you haven’t heard it before, be assured he will be one of the first DJ’s to bring it. Dj Sose’s experience in travel has given him the opportunity to manage music projects overseas and with a first degree in Business Information Systems Sose’s dream to turning his passion into profession was innate and has helped others reach their path of self actualization within the music industry.

His logo would look so nice on a T-shirt or what do you guys think?

At present Dj Sose resides in Nigeria

Accolades:

NEA Best World Dj Nominee 2008 / 2009
BEFFTA Awards Best Male Dj Of The Yr Nominee 2009
FAB Awards Dj Of The Yr Nominee 2011

For all Bookings and Enquiries Contact Gray Tiger 07034877711

http://twitter.com/djsose
http://www.facebook.com/DjSose
http://www.djsose.com/
Culled from his facebook & website. Pls visit for more details

Brand Quote

"I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans" - John Kay

Brand Quote

"Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program." - Timm F Crull, Chairman & CEO of Nestle

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